Idea Exploration: Who is your customer?

Have an idea and wondering what the first steps are in turning that idea into a venture? Interested to learn about the early stages of the entrepreneurial journey?

This workshop a part of the wider ‘Idea Exploration’ series focuses on step one of that journey, and will help you work with your idea to gain an in depth understanding of who your customer is. You will build an end-user profile so that you can start to define your target audience and understand specifically how your idea addresses their needs. You will then look at how to size and segment that market and which segment you should focus on first.